Social media can NOT be your only form of marketing. I’d bet that a pretty big percentage of dads in your area aren’t even on Instagram. I know, you’ve been posting swole pics and supplements like crazy on your shop’s Instagram.
Guess what? Instagram alone isn’t going to help your sales.
We’ve talked a lot on this Retailer Blog about product knowledge, loyalty programs, and making a genuine connection with your customer which are big, nice tools for your sales toolbox, but they aren’t everything you need for your toolbox.
Did you know email marketing is one of the best ways to grab your customer’s attention? Get a list started! Ask people for their email address when they purchase something or when they sign up for your loyalty program.
Don’t spam your customers. Try to only send 1 email per month or less to start out, then add emails if you really, really need to. For example, if you have a product salesperson coming through to do a demo on their product, let your customers know about via email–they might be able to take advantage of a discount!
Keep the income steady all year round by developing a sales calendar. Mapping out your entire year of promotions and sales will help you keep your income steady during the slow season, help raise your profits even more during peak seasons, and keep your marketing efforts on track.
Here are a few things to ask yourself when planning your calendar:
- What national holidays would be great for a sale or giveaway? Do you have any business anniversaries you’d like to celebrate?
- When are sales up and when are they down? Plan for extra giveaways when they’re down.
- Does your customer base have more disposable income at one point of the year?
- What kinds of promotions does your customer base respond to best?
Keep the Customer Saying Yes
One of the most fun ways to make a sale is to keep your customer saying yes throughout the sales process. Literally. Ask them questions to which you know they’ll say “yes” to. This isn’t a way to trick your customers, it’s a way to keep the tone of the conversation positive.
Starting conversations with questions like “It’s a beautiful day, isn’t it?” sounds lame and basic, but these questions force the customer to say yes throughout the sale. The more often the customer says yes, the more likely they are to say yes when it’s time to close the deal.
Put an ad in the newspaper, people still read those things! Those coupon books that some people throw in the trash when they end up in the mailbox? Some people actually keep those. Your community is unique to your community–they like what they like!
It’s important to figure out what sales tactics work best for your community by experimenting with different kinds of sales and marketing. It’s possible that your whole community is on Instagram, in which case keep doing what you’re doing. Just don’t forget about those people who aren’t on Instagram, and where they might see you. Those potential customers are people who just need a little guidance with which supplements are right for them, and your company could be just the push they need…right in your direction.