What is important in supplement retail sales? First and foremost is always customer service. Ask yourself, “Am I truly engaging with my customers in a way that will allow them to open up to me about their goals?”
If the answer is no, you have some work to do on your Customer Service.
Sell a f*cking lot of product by becoming an actual, real life friend to your customer. Don’t bombard a person with something like: “Hey! XX is on sale. Buy it now.” Start with an ACTUAL conversation and get to know that person.
Here are some things you need to know before you can give advice about the supplements they should try:
- What are their fitness goals?
- What supplements have they tried in the past? Are they taking any now?
- Why are they spending time in the gym?
- What are their life goals, what got them going to the gym in the first place?
- What is their current activity level?
Once you know the answers to these questions, are you giving the person supplemental advice that will truly help them reach their goals? Or, are you only selling products you receive the highest margin on?
Do you allow them to sample products before buying? Allowing your customers to sample before they buy helps you sell. They can try the flavor of the product, figure out if they actually like it before they buy. When you’re confident in your product (which you should be already) your customer will trust your opinion, and know that you’re doing them a favor by letting them test it and making them more likely to then buy it.
Every interaction matters. You’re about to close. You’re tired from an early morning. Your girlfriend really wants you to ditch work. Take a deep breath and remember that every interaction matters. “[Company Name] has horrible customer service, that guy’s/girl a dick,” is something that you NEVER want to be said about your business.
Building special rapport with your customers will not only open the door for a sale, but will also build their confidence and trust in you. What happens when your customer trusts you? They become repeat customers. They tell their friends, family, and co-workers you’re a badass.
No matter what Sales and Marketing tactics you bring to your operation, an open and honest Customer Service policy will help you build the utmost trust in your customers. And when they start telling all of their friends how badass your store is, you’re really going to start making some money.