How well do you know every supplement on your shelf? If you could rate your product knowledge from 1 to 10, what would your score be?
The more you know about each and every supplement you’re selling, the better you can help your customer. And that’s what it’s all about right, helping people make those gains?
You’ve got to become a friend to your customer. Your job is not to sell as much shit as you can, (I mean, it is.) but to figure out exactly what your customer needs, and solve their problem.
You’re not a sales person. You’re a problem solver.
The more you know about what you’re selling, the better you will be able to suggest a solution for your customer’s problem. You don’t have to be good at being “salesy” if you have a really kickass knowledge of your product.
Here’s an example you might see in the real world:
Customer: “My trainer told me I needed to get a joint support and liver support supplement in addition to my aminos.”
Badass Salesperson: “Okay, so do you like taking 3 pills a day, one? We have a product on the shelf that combines your BCAA’s, Leucine, Creatine, Beta Alanine, Gutamine and Carnitine to make sure you get your amino acids, joint support and liver support all in one.”
Next, take the customer through a few different products to compare and contrast each one. This shows the customer two things:
- You know what the f*ck you’re talking about.
- You’re going to let them decide on which product they think is best. You’re giving them their best options, and without pushing a sale on them, you’re giving them the freedom to decide, which makes them feel important and respected.
When you start talking about a product, the ingredient list, what those ingredients do for your body, and how you can combine products, you’re setting yourself up as a someone who is confident, enthusiastic, someone who knows their shit. Someone your customer can trust.
If your customer trusts your advice, you can sell them anything.
The first step in leveling-up your sales game as a retailer is to learn the ins-and-outs of your products. You won’t have an outstanding knowledge of the product overnight–learning ingredients and uses for things takes time. The more you practice confidently laying knowledge out to your customers, you’ll be surprised how fast you sell.
Product knowledge, confidence and enthusiasm is what wins your customer’s trust, in turn giving you a leg up on blowing your sales through the roof.