Harness the absolute power of your neighbors to help you sell. Okay, so we’re not talking about actual pimping, but have you thought about the power of word-of-mouth? Mary Kay didn’t become a $3.7 Billion company and start giving away pink Cadillacs to their sales reps for no f*cking reason. Mary Kay figured out how to harness the power of chatty women and use it to sell their product.
Take a tip from Mary Kay and get your neighbors talking about you. Offer your neighbors a little something for referring customers. Set up a referral plan or discount of some kind as a reward for getting people in your door.
“But, my biz neighbors are an AT&T and a sub shop.”
Do you know exactly how many people walk into those shops a day? I didn’t think so. You know someone visits that sub shop every Friday for a meat-loaded Italian as a treat, just looking to up their gains. That’s someone you can convert to a sale.
What if someone from the AT&T was in the market for a big ass water bottle because they hate getting up from their desk every 30 minutes to refill their cup of water? Or, maybe they’re looking to make their bring-lunch-to-work goals a reality. Hello, meal-replacement shakes & store-branded shaker bottle!
There are so many scenarios in which someone might need your expertise. Setting up a discount or program for your neighbors widens your net for those customers to roll through.
Here’s How To Get Started
If a special deal for the sub shop employees sounds bogus, why not run a monthly special for them? One month out of the year, give everyone who comes in from the sub shop a 5% discount.
The best way to execute this referral program is to keep in touch with your neighbors. Stay on the top of their minds. Tag them in your social media, give them shout outs online, pop in the shop to say hi or offer them a tester of something delicious you just got in stock.
If the AT&T guys send someone over, take all the time to make them feel special. People love to feel special, and they the next time they see that AT&T guy, you bet they’re going to share what a killer experience they had in your shop. Royal Treatment goes a long way when it comes to ALL customers, but especially with referrals from your neighbors.
Once your neighbors start getting rewarded for their referrals, they’re only that much more likely to send more and more people over. Keep track of who is sending what. If the sub shop manager only buys 1 unit of BCAA per month, but sends in 5 or 6 people each month who buy from you–that guy deserves a discount.
Lastly, don’t stop! Your referral program for the neighbors might take a little while to catch on, but if you make it a part of your DNA, you could drive your entire business with only referrals. Pimping out your neighbors is a powerful thing!