No one is f*cking around here when it comes to how great each of our products are. We all think that our pre-workout is the strongest, that our BCAA is the best, that our recovery formulas offer the most recovery.
Now, how in the hell are you going to convince your customers that your product really IS the best? Or that the particular product you need to get off your shelves is worthy of purchase?
Why Product Comparison
Product comparison and demonstrations allow your customer to see how products measure up to each other and perform without having to risk buying first.
A product demo gives you the chance to put other products or competitor brands on display and compare them live. During a live demo, you are able to offer samples of each product. A taste of a product or chance to try out something on their own gives customers a sense of power in making their own decision.
When you give your customer the option to make their own decision (albeit with a little guidance) you will find yourself doing a lot more product demos.
How To Set Up
Find or buy samples of 2-3 competitor brands and compare them. Make sure that what you’re comparing to your product is actually inferior and will make your product look good. Pay someone to create a nice-looking graphic comparing them with your product in the middle. People are always attracted to options in the middle.
Next, show the customer what they’re looking at, and what they’re comparing in each of the products, showing them exactly how your product is the best of the 3 brands.
Here is a small list of things to point out to customers:
- Show them what to look for in a BCAA supplement, and what to compare.
- Compare doses.
- Compare overall value for money.
- Compare taste.
When You Sell
When you create a product comparison for your customers, you want people to show up for this event. Offer extra points or punches for your loyalty reward members. Be sure to put the word out about the event on your social media outlets and with your neighbors.
Get as many people as you can in the door to test your product and reward them for coming in…then convince them to buy with cold hard facts. Product comparisons have worked well for our Sales Team, and it can work for yours too.